A search for auto-responder on Google yields 2.5 million results and it is easy to see why it is so popular and yet so poorly used by companies. An auto-responder serves two purposes primarily:

i) It allows people who try to contact you by email to know that you are not available to answer their emails immediately.

ii) It can be used as a marketing tool to automatically send emails to people looking for more information.

The first type of auto-responder is very easy to setup and requires nothing more than a basic grasp of how email works. On/offtips has an excellent tutorial on how to create and use multiple out of office auto-responders.

Using Auto-responders as marketing tools requires the use of a third party solution (unless you are adept at setting your own). One service that has offered unrivalled service and garnered a number of awards is US-based Aweber.com. Not only is it cheap to set up and use, it is also a very capable and intuitive tool.

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<h3>The best kept secret in Email Marketing : Auto-responders</h3> <p>A search for auto-responder on Google yields 2.5 million results and it is easy to see why it is so popular and yet so poorly used by companies. An auto-responder serves two purposes primarily:<br /><br />i) It allows people who try to contact you by email to know that you are not available to answer their emails immediately.<br /><br />ii) It can be used as a marketing tool to automatically send emails to people looking for more information.<br /><br />The first type of auto-responder is very easy to setup and requires nothing more than a basic grasp of how email works. <a href="http://www.onofftips.com/2007/04/better-and-multiple-out-of-office.html" target="_blank">On/offtips</a> has an excellent tutorial on how to create and use multiple out of office auto-responders. <br /><br />Using Auto-responders as marketing tools requires the use of a third party solution (unless you are adept at setting your own). One service that has offered unrivalled service and garnered a number of awards is US-based <a href="http://www.aweber.com" target="_blank">Aweber.com</a>. Not only is it cheap to set up and use, it is also a very capable and intuitive tool.</p> <p>Original Source:<br /> The Business IT Guide (<a href="http://www.businessitguide.com" title="www.businessitguide.com">www.businessitguide.com</a>) – A free, online resource helping small companies exploit technology for business benefit.</p> <img src="http://scotland.businessitguide.com/uploads/120x90.jpg" alt="Logo" />

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A search for auto-responder on Google yields 2.5 million results and it is easy to see why it is so popular and yet so poorly used by companies. An auto- responder serves two purposes primarily: i) It allows people who try to contact you by email to know that you are not available to answer their emails immediately. ii) It can be used as a marketing tool to automatically send emails to people looking for more information. The first type of auto-responder is very easy to setup and requires nothing more than a basic grasp of how email works. [On/offtips][1] has an excellent tutorial on how to create and use multiple out of office auto-responders. Using Auto-responders as marketing tools requires the use of a third party solution (unless you are adept at setting your own). One service that has offered unrivalled service and garnered a number of awards is US-based [Aweber.com][2]. Not only is it cheap to set up and use, it is also a very capable and intuitive tool. [1]: http://www.onofftips.com/2007/04/better-and-multiple-out-of- office.html [2]: http://www.aweber.com