Tips

A mailing list is one of the best value for money e-marketing tools available. Here are some reasons why you should give it a go:

• It is cheap. If you'd rather spend time on your core business, try using a good mailing list application, such as the award winning Aweber. This can cost as little as 80p a month per thousand users.
  
• It is measurable. Mailing applications track your emails so you can measure how many emails are received and viewed giving you a clear picture of your reach. Being able to find out precisely what the impact of a particular action on an investment can be very useful.
  It is more reliable than other advertising and marketing tools. A mailing list is comprised of people who have signed up to receive your marketing literature on a regular basis.
  
• Email is universal. Almost all internet users have an email account. One big advantage of that over onsite advertising is that it "captures" the customer data; so once the customer is on the mailing list, he will continue to be a potential "lead" until he decides to unsubscribe from the list.