Tips
Online advertising has never been easier or cheaper
Online advertising is simpler than ever before. There are hundreds of companies who cater for your online marketing needs. For SMEs, the simplest way to advertise online is to use one of the three online advertising solutions. Microsoft's AdCenter, Google's AdWords and Yahoo Publisher Network all provide the necessary tools and know-how to create, launch and manage an advertising campaign on a small budget. For example Microsoft’s campaigns start from £2.50. Online advertising remains an effective value-for-money option. All three Ad providers offer "pay per click" solutions, so you only pay for what you consume. They also offer tracking tools that help you get a clear picture of your customers.
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- Warning: 70% of Worldwide Internet users do not understand English
- The Top 10 UK internet searches are brand names, so choose your company name carefully
- Over 50% of small businesses have increased their spending on online marketing
- UK online spending to double by 2010
- More than half of the UK population are now active Internet users
