Tips

Social networking site, MySpace, was created as a place where individuals interacted online to express themselves and share their thoughts with the rest of the world. But in recent months, companies big and small have recognised the business benefits of having a presence on MySpace to promote themselves and their products and services.  Businesses have taken MySpace by storm and thousands of companies have established a page that acts like a second corporate website.

• A MySpace page is a virtual form of advertising and marketing that promotes your business 24 hours a day, 7 days a week. Secure your named MySpace presence before someone else does. Unless you are global branded company (Samsung or Microsoft), there is little you can do once someone has created a page using your company's name.
  
• Like Wikipedia, a MySpace page is a viral marketing tool. It allows you to interact with a huge market and by creating you own community of buyers and suppliers you can target your sales promotions and product launches quickly and at no cost.
  
• Creating a MySpace page is quick and easy and costs nothing but your time. Some people actually do nothing more than copy their Wikipedia content to their MySpace page.
  
• Having a MySpace page puts you in good company. Forward thinking companies and individuals are making use of MySpace, such as Microsoft, Bill Gates, Apple, Samsung... because of its reach and marketing potential.
  
• A page on MySpace exposes your business to 43 million potential customers. That is the size of the market that membership of the MySpace community opens you up to.
  
• MySpace is just one option. Other social networking sites such as Facebook and Second Life are used by companies such as IBM and Accenture to communicate ideas and information about products to clients and the media. The possibilities are growing all the time.

To learn more about how to market your company, why not read our related guides

Search engine optimisation

Website linking