Tips

Email is one of the most valuable tools within a small business and therefore it is important for businesses to learn how to use it to its full potential.

• Think of having a company email rather than a generic email; something like yourname@yourcompany.co.uk. This will allow you to create a positive impression and give you the possibility to add other accounts at a later stage.

• Add a well-thought signature at the end of your emails; from a marketing point of view, signatures are non intrusive adverts that can deliver targeted messages straight to the customer.

• If you have a few key customers, take the time and send individual emails to ask them what they think of your service or to test a brand new product free of charge. Not only does this put your company in their inboxes, but it also generates a revenue flow and positive buzz.

• Even if your mail boxes are often clogged with spam, don't hesitate to distribute your email address online and include it on your business cards and letterheads.

For more information why not read our related email guides:

Eliminating spam

e-mail and the law

e-mail best practice

e-mail newsletters

e-mail policy and procedures

e-mail storage